CELEBRATING OUR HERITAGE

Royal Robbins carrying climbing gear and ropes wearing signature white hat.

IT ALL STARTED IN THE 1960s

Royal Robbins and his wife Liz were iconic Sierra Nevada rock climbers during the 1960s. They belonged to a scrappy band of modern climber/philosophers who coined and embraced the term “clean climbing”: a set of practices and techniques that enabled them to climb big walls with little or no damage to the rock, a literal representation of their lived ethos of deep respect for the natural world.

Royal was simply one of the best climbers in the world when he and his friends forged this new outdoor ethic in the late 1960s, giving birth to a technical foundation that is still in use in the American climbing community today. Royal went on to climb and kayak throughout the Americas, Europe and the world, always coming home to Modesto, CA, the gateway to Yosemite Valley, where Liz still lives today.

"I wanted to be remembered for the leadership of my company in a joyful way. People had fun."

- ROYAL ROBBINS

Royal and Liz Robbins on top of a mountain.
Today, our heritage brand still makes enduring, classic, outdoor clothing for people who embody a love for the natural world. Our modern classics enable people to get up in the morning and “dress once." Our clothing performs well because it moves, dries, packs and wears extremely well. We embrace a refined aesthetic with a sophisticated, nature-inspired palette that is understated, classic and smart. It works on the trail, at the office, on a plane, at dinner. Our clothing literally goes everywhere.